About Michele Rawlins


To be the key change management factor for my clients in their transition from a practice to a sustainable growing business, through implementing simple yet powerful processes and a mindset of continuous improvement.


Empower others with knowledge and perspective to attain their end in mind.

Core Values

INTEGRITY – in everything I say and do

PASSION – loving what I do

WISDOM – making choices from self-awareness

GROWTH – continually improving for empowerment

CREATIVITY – creating choice through change


I have been an accountant for over 33 years, 30 as a Chartered Accountant and had been in practice for over 17 years in West Perth, and effectively sold it 10 years ago. In my practice, I found that I was controlling every aspect, I had to do it myself. It was only when I learned that delegation and teamwork could speed up the achievement of my business goals, that my business changed for the better. Joining Mindshop along the journey taught me business improvement skills and I became a facilitator of change in my own business, and subsequently for my clients. I have been instrumental in helping those in business to grow and achieve their strategic goals. I believe that my hands on and problem-solving approach to working with clients is what creates the engagement with people that enables lasting changes both personally and professionally.

My clients tend to be Professional Practices owners with a passion for their business. They are focused on creating profitability and growth and are willing to undertake the change journey and replace their current mindset to one of continuous improvement.

I am passionate about helping people to improve their situation no matter the starting point, by empowering them with knowledge and perspective to attain their end in mind. I assist in their developmental process to make step changes in their personal lives and their business through knowledge, skills and tapping into their inner wisdom.

I was the facilitator for the “Public Practice Program” for the Chartered Accountants Australia and New Zealand in WA and SA for 2016 and 2017. I am also the facilitator for the Institute of Public Accountants “ Public Practice Program” for WA. I have presented at the IPA and CPA state conferences and facilitate other training workshops for the IPA.

My Educational Background and Professional Memberships:

  • Member of the Institute of Chartered Accountants Australia and New Zealand
  • Member of the Institute of Public Accountants
  • Bachelor of Business Degree (Accounting), Edith Cowan University
  • Accredited Mindshop Facilitator
  • Practitioner Certification in i-NLP
  • Accredited Extended DISC® Consultant
  • Certificate of Public Practice from the Institute of Chartered Accountants Australia and New Zealand